Being visible is not unlimited permission.

A face, voice, name or recognisable identity may carry commercial and personal value. Consent must have a purpose, a context and a boundary.

01Identity02Context03Consent

This page is for you when

Start with the event, not the legal vocabulary.

A photograph, video or recording is being used outside the purpose you agreed to.

Your image or voice appears in advertising, paid media or AI-generated content without clear permission.

A campaign has ended, but the brand, agency or platform continues to use your identity.

The decisive question

Who may use your identity and does the actual use still fit the permission?

A person may have agreed to be photographed without agreeing to every publication, advertisement, edit, territory or duration. The legal position depends on consent, context, contract, interests and the nature of the publication.

✓Map the original permission
✓Compare the agreed and actual context
✓Identify commercial and personal interests
✓Address impersonation, manipulation and deepfakes

What 4URight does

Make visibility a controlled decision.

We connect portrait rights, privacy, contracts and reputation so that image use remains specific, understandable and evidentially supported.

Image-use assessment

Compare the publication with the permission, purpose, context and legitimate interests involved.

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Consent & releases

Create clear permissions for photography, video, voice, endorsements and commercial campaigns.

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Creator & campaign terms

Define channels, paid media, edits, duration, exclusivity, credit and continued use.

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Impersonation & deepfakes

Assess manipulated or deceptive identity use and determine platform and legal routes.

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Removal & correction

Preserve the publication, request removal or correction and plan escalation if necessary.

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What the work produces

Consent made specific enough to survive visibility.

We distinguish the permission originally given from the use that actually occurred, then document the remedy or future boundary.

Permission map

Purpose, channel, territory, duration, edits, paid use and any withdrawal terms.

Context assessment

A comparison of the agreed setting with the actual publication and commercial message.

Consent instrument

A release, campaign clause, creator term or withdrawal record written for the real use.

Action route

Correction, removal, attribution, payment, settlement or escalation, supported by evidence.

← Back to all rights

Visibility can create opportunity. It should not erase the right to decide how identity becomes someone else’s commercial instrument.

Describe your situation →